Anchor Bracelets Co.

Beta Family Application — Helping Us Build This From the Beginning

Thank you for being here. The fact that you're reading this means you found us early, and that matters more than you know.

We're preparing to send our first prototype bracelets to a small group of selected families. These aren't finished products — they're functional prototypes, and that's exactly the point. We need real families, in real moments, to help us understand what works and what we can make even better.

Before you fill out the form below, please take a few minutes to read through how Anchor works and what we're looking for. We want this to be a genuine fit — for you and for us.

How Anchor works

When your child presses the button, they feel a vibration instantly. Always. It doesn't wait for you to respond. It doesn't depend on whether you're nearby or looking at your phone. The comfort is there the moment they reach for it.

You can drop an anchor from the app at any time. Whether you're thinking of them at drop-off or want them to feel you during a hard moment, you initiate from the app and they feel it instantly when in Bluetooth range.

You can schedule anchors in advance. Set them to fire automatically — at school start time, before a big moment, during a custody transition — with no phone, no Bluetooth, no availability required from you in that moment.

Out-of-range anchors queue and deliver on reconnection. If you're out of Bluetooth range when you drop an anchor, it holds and delivers as a single vibration when the connection is restored.

What I chose not to build into this version is a ping-and-wait loop — where a child presses a button and then sits in anticipation waiting to feel something back. As a therapist, I believe that waiting window can shift a child from self-soothing into anxious anticipation, which is the opposite of what we want. The comfort shouldn't be contingent on whether you saw the notification in time.

If your family's primary need is real-time two-way communication across long distance, that's a valid need — and it's one we're building toward in a future product. But for this beta, we're looking for families whose core use case is emotional support through everyday separation — not a communication tool.

A note about this prototype: The bracelet your family would receive is functional — your child can press the button, feel vibrations, and you can use the app — but it is not the finished product. The casing is 3D printed, the size may adjust, and colorways are still being refined. We're specifically testing functionality and gathering feedback that will shape future iterations. Being part of this stage is genuinely exciting, and we don't want to pretend otherwise — but we also want you to know what you're signing up for.

What we're asking of you

01

Wear the bracelet as a real part of your family's routine for 4–6 weeks during everyday separations.

02

Share honest feedback along the way — what worked, what didn't, what surprised you. This isn't a performance. We want the real experience.

03

Document your experience. Photos, short videos, candid moments — this content is an important part of what beta families contribute. We'll ask for a formal media release before shipment, but we want you to know upfront that this is part of the role, not an afterthought.

04

Hold off on posting publicly until we give you the green light. We'll let you know the moment our Kickstarter page is live — and when that happens, we'd love for you to share. We're just asking you to time it with us so the excitement lands somewhere that converts.

If and when Anchor launches, the selected families who helped us get there will receive a final production unit on us — as a thank you for being part of building this from the beginning. Full participation means completing the testing period, sharing honest feedback, and contributing content as described above. We also want to be transparent: this offer is contingent on Anchor reaching market. We're working hard to get there, and your participation is a meaningful part of making that happen.

About your family

Help us understand who you are and what your day-to-day looks like.

Is Anchor a fit for your family?

We want to make sure the product as it exists today is genuinely useful for you — not just interesting.

A few logistics

Practical details that help us make sure this works technically for your family.

Content & sharing

We want to be clear about both of these before you apply.

Erica reviews every application personally. You'll hear back from her directly — whether or not you're selected.